
The frontier of wellness.
From our original brands to future innovations, Better Being thrives where health is at the forefront.

The story began in Kathagerbroek, a small village in the Netherlands, during the early 20th century, a time when the concept of health was gradually gaining prominence, and people began to recognize the healing power of nature.
In 1928, a young pharmacist, Matthew Owen, with a dream of improving human health, opened a herbal pharmacy in a Dutch village, named "Baifen Pharmacy," symbolizing "100% Health." The pharmacy focused on traditional herbal therapies and, by using natural plant ingredients, provided simple and effective health solutions to the local community.
Guided by the philosophy of “Herbal nature, health above all,” Matthew’s pharmacy gradually became a trusted health guardian in the hearts of the people. Over the course of 78 years, "Baifen Pharmacy" built a solid reputation across the Netherlands and surrounding areas, passing down its philosophy and formulas from generation to generation.

In 2006, the UK Health Company discovered Baifen Pharmacy as part of its global expansion plans. The company’s executives were deeply impressed by the pharmacy's unique herbal treatment philosophy and the trust it had earned from its customers. They recognized that combining such a traditional approach with modern health consumer trends could create a new market value.
Thus, the UK Health Company made a decisive strategic move to acquire Baifen Pharmacy and, using it as a cornerstone, carefully reshaped a new health brand. They made technological innovation the driving force, establishing the core values of “Nature, Health, Quality, and Tradition,” and revitalized the brand’s image into BAIFEN HEALTH. This was not just a rebranding, but a crossing of time, marking the beginning of BAIFEN HEALTH global development journey.








Brand Vision
“To become the global leader in the health industry, using nature and science as the foundation, and helping everyone live a healthy and vibrant life.”

Brand Slogan
“Baifen with Heart, Health for Life.”
